Good Flag, Bad Flag

The 16 page Good Flag, Bad Flag , compiled using the expert input from over 20 different vexillologists by Ted Kaye, has become a classic resource for those wishing to design a flag.  The booklet lays out five basic principles for good flag design, and then shows examples of flags that follow them and flags that disregard them, all illustrated in color.

You can use these five basic principles to create an outstanding flag for your organization, city, tribe, company, family, neighborhood or even your country!

Good Flag, Bad Flag is not meant to be an in-depth look at flag design, but a quick reference and primer for anyone interested in vexillology or who wants to design a flag.

The five Principles are:

  1. Keep It Simple. The flag should be so simple that a child can draw it from memory.
  2. Use Meaningful Symbolism. The flag’s images, colors, or patterns should relate to what it symbolizes.
  3. Use 2 or 3 Basic Colors. Limit the number of colors on the flag to three which contrast well and come from the standard color set.
  4. No Lettering or Seals. Never use writing on any kind or an organization’s seal.
  5. Be Distinctive or Be Related. Avoid duplicating other flags, but use similarities to show connections.

Good Flag, Bad Flag was first introduced in 2006 and has now been translated into seven languages. It has been used in national and community flag designing contest world-wide. A simple, straight-forward guide, the 16-page full-color booklet, 5.5″ x 8.5″, allows organizations or individuals to encourage good flag designs for anyone wishing to try their hand at it.

For those interested in printed versions, Amazon sells them for $2.99.