4.
NO LETTERING
OR SEALS
| Never use writing of any kind or an organization’s seal… |
| Words defeat the purpose: why not just write "U.S.A." on a flag? A flag is a graphic symbol. Lettering is nearly impossible to read from a distance, hard to sew, and difficult to reduce to lapel-pin size. Words are not reversible—this forces double- or triple-thickness fabric. |
| Don’t confuse a flag with a banner, such as what is carried in front of a marching band in a parade, or draped behind a speaker’s platform—such banners don’t flap, they are seen from only one side, and they’re usually seen closer-up. |
| Seals were designed for placement on paper to be read at close range. Very few are effective on flags—too detailed. Better to use some element from the seal as a symbol. Some logos work; most don’t. |
| GOOD | BAD |
 South Carolina (USA) |
 South Dakota (USA) |
| The palmetto tree represents "Palmetto State" far better than the state’s seal could. The crescent moon is in the position of honor. | This flag uses a seal AND lettering! The name of the state actually appears twice. |
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